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| - If a coffee isn't sold and food isn't purchased... would anyone care?
TWO stars... that's all I can give.
Sound HARSH? Really?
If you look at Yelp's definition of each Star, I think some people might rethink their rating.
5 Stars - Wooho! As good as it gets!
4 Stars - Yay! I'm a fan.
3 Stars - A-OK.
2 Stars - Meh. I've experienced better
1 Star - Eek! Methinks not.
The coffee at the Purple Perk - awesome! 4 Stars :)
The lattes - yup, they're awesome too! 4 Stars :)
The food - never had a bad snack/meal yet! 4 Stars :)
How about the location? Love it. 4 Stars :)
Outside seating - perfect on a hot summer's day or night! 4 Stars :)
Size of coffee shop - yup - that's great too! about the size of two or three Starbucks combined. 4 Stars :)
So what's not to like? Well - what's the one thing I've yet to mention?
People...
There are staff... and there are patrons. Let's begin with the staff.
I actually think the staff are okay. 3 Stars. They do their job and I've always received exactly what I ordered. Feeling - satisfied.
Let me ask this... With the quality of food and drink, the location and flair like that of the Purple Perk - are you looking for a A-OK or "satisfied" experience? Or a GREAT experience?
Please don't misunderstand me, the staff are nice people - I've never been treated rude or with disrespect by anyone. I'm just saying I've "experienced" better. Some coffee shops ask for my name, make my coffee just for me, and call me by name when it's ready. The WiFi is available too... but that's another conversation.
My biggest frustration - space. Not because their isn't any... rather because it's all taken up by individual people who hold a table for four... for themselves... and their 1 coffee/tea and their computer. I've seen many times where I'll be early for a meeting - say 20 minutes - meet up with a friend, colleague or client... and then at the end of our meeting (an hour or so later) the solo acts are still there at their table for 4. And... not a single coffee or speck of food ordered.
No doubt the Purple Perk is a busy place - with a location like theirs, what coffee shop wouldn't be. With busy, comes sales. When sales are good - sales bring profit. Enough profit to cover get your WiFi fixed? ;-)
I don't know if the Purple Perk truly has WiFi or not - I can see the network but I can never seem to get on and the one time I did get on - I got a popup that said someone would like to join my network or something weird like that - I quickly shut things down.
My point is this. I love the food, I love their coffee... but I would'd rather avoid going there as they seem to cater to those who aren't there at all... the people who don't buy anything and sit at a table of four... all by themselves
If I DO go there - it's out of convenience, not loyalty. It's because the person I'm intending to meet set up the location...
Let me ask this - if the Purple Perk was your coffee shop, would you want LOYAL customers or convenient based customers? Loyal customers or Satisfied customers?
What's the difference you might ask? Well let me put it to you this way... let's say you're married... do you want a satisfied spouse or a LOYAL spouse ;-)
I'm a loyal customer at may places... because the experience I receive is 4-5 stars from top to bottom, for the product or service, and most importantly by the PEOPLE that both patron and work there.
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