Here we refer back to the old adage "if you charge a premium for something, deliver the same value as you charge". Why does places think that since your in "Scottsdale" you can just throw something together and it will work?
Old theater with seats that literally if your short (like my significant other) you have a hard time seeing over someone. Like other reviews mention- no stadium style seating. And...don't expect the nice large screens like Studio or IPic. Nope, and in a few years they might be in danger of having LCD's at Costco rival Harkins for screen size :)
So Harkins people, invest in your business and bring it up to standard. What might make this happen since there is obviously unhappy customers out there is people start going to other theaters. Take your dollars and spend them where a business puts in effort, modernizes and gives value for what they are charging.
Or...offer 1/2 off what normal theaters charge