Honestly incredible- from the service to the goods, these guys deliver! I'm amazed that a bakery has lasted through the past 54 years of economic ups and downs, but Freed's has done it and done it and done it well, and they keep on doing it and doing it and doing it well. The brown derby cake is my favorite but there are no bad choices here... Unless you leave empty handed. Max does a great job adjusting to new trends while maintaining the integrity of his family's business. 5 stars hands down!