I was so excited when I saw this place located next to one of my favorite Starbucks. What an adorable idea! The store was clean and open. Unfortunately, that's the last positive thing I can say. The staff were not friendly. The roles themselves tasted bland and barely cooked. The almost "foamy" frosting was grainy and sugary. Like the sugar didn't have a chance to dissolve. Between my daughter, her friend and myself we tried three different roles. They were so sugary sweet that they were impossible to even think about finishing. I don't mind paying for quality and ingenuity, but I felt like I literally threw my money away at this place as all three roles went in the trash. Too bad.