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| - Like a beacon for sugar, my sweet-dar went off when Wendy P and I were driving by. I knew I must, just had to enjoy a full day's worth of calories with one of these mammoth doughy orbs. The doughnut was awesome. I tried the seasonal selection which was a raspberry iced mound of pillowy soft dough. Yes sweet, but surprisingly not nearly as much as some cupcake icings I've come across. It was pure heaven to bite. Almost like a fluffy cloud.
And the space is adorable. Lots of bright light, fun pink cushions, open areas, plenty of seating.
I know it's a new business.. but now's the best time for some constructive feedback so here's my list to hopefully help these Jelly peeps stay in business for a long, long time:
-Revamp your ordering system. Even when it wasn't busy, service was slow, confused, and a bit baffling. Why would there need to be separate "order here" and "pick up/pay here" stations? Are you sandwich artists who need input from the customer on what to make? Between person 1 at "Order Here" and person 2 at "Pick Up Here" our order was completely confused as was our name. Do two doughnuts really need to take that long to be selected and handed to you? Take a queue from Tim Horton's or Starbucks and just get the person's cash when you take their order.
-The menu sets people up for a let down. Up on the board there's all of the various types of doughnuts... but do you make them daily? Nope. Why not just leave the wall blank? Or only announce your staples. Oh, but wait, you did do that (peanut butter and jelly) but that's not on the menu today either. Disappointing.
-If you have regular sized doughnuts for dozen and half dozen orders, perhaps you shouldn't leave them out in plain sight. I asked if I get a couple of smaller size ones but the "yes, on some days, but not today" answer just didn't fly for me.
-Ask if your customer's order is to go or to stay. Putting two doughnuts in a big to go container is not only wasteful, but also useless. A plate would have served to stay customers way better. But good on you for using recyclable/compostable forks/knives.
-And to that note, if you're going to use big boxes for all of your orders, get a proper size garbage can. Perhaps near the door would be good place to pop one in. The little circular ones that coffee shops use are good, but if that's all you've got, you're going to be doing a lot of bussing and garbage can cleaning.
I wish you guys the best and hope that you get your "Jelly legs" going strong, because I have a feeling this could be the next evolution in the dessert market!
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