I stopped by after being in back pain for quite some time and visiting a friend in the area. I usually go to Massage Envy and was unfamiliar with this other brand of discount massage centers. I was given the same type of intro offer at around $40 but what differed is they try to sell you on a variety of products called "elevations" including foot scrubs, hot stone therapy,etc for a discount price. I wasn't overly sold on it which was nice and just said no to the offer. I had a therapist named Jaime who looked young (and in my mind inexperienced) and I asked fora firm massage since often firm gets me a fairly soft and almost worthless one. I've had a dozen or so massages in the Valley and mostly at Massage Envy and this one compares very favorably based on the fact that my therapist definitely gave me a firm massage and that I definitely felt loosened up and relaxed. It also helped that due to the somehwhat isolated location, and time of day (mid afternoon) there were not a lot of people around and sometimes in these strip mall locations, you can over hear footsteps and the coming and going of customers. Definitely recommended if you live in the area and I believe it's their only valley location which is why I give it a 4.