This place is a God-sent for a California girl like me. And kudos to them for not being "afraid" of East Liberty.
Prices are important, but I care more about what I put in my body. So I get my special needs stuff here, and my basics elsewhere. I can't ding them for costs because you pay for quality. But if cheap costing food matters more than lard, transfats, or hormones found within it, you can always just shop at that other store down the street....
There's a nice sized cafe area, and plenty of space for bikers to park. Cheers to them for friendly & knowledgeable staff and customer discounts for bringing your own bags.
True, the parking lot is a mess, but I attribute that more to:
a) People not knowing how to drive. Because you CAN drive to the back of the parking lot, park, and get inside in half the time it takes to sit in line like a moron who doesn't understand how to drive AROUND a car waiting to park.... and
b) Pittsburgh's lack of urban planning... because it makes sooooo much sense to put an entering & exiting driveway 25 feet away from a three-way intersection on a two lane street. Beautiful.