Someone is really going to need to explain to me why there is a trend to long-sprawling outdoor malls with only one level and all the stores facing inward. I park at one end of "The District" and have to walk what seems like 3/4 of a mile or so to the other end to see all the stores, only to find that my choices are now to walk back past the same 3/4 miles of stores or walk alongside the brickwall backs of said stores.
Other then Tea Infusion, the Harkins theatre, Dave and Buster's, and maybe the Chipotle I don't think there is any establishment I would frequent in said "District". Not even an Express or French Connection or some clothing store that I might shop at. Why not just go to Fashion Square/old town Scottsdale?
BevMo is the only place I found in stores outside the District that I couldn't already just go to at Camelback Colonnade or any mall I've ever visited in my life.
They had a great opportunity to build something interesting and of value to the growing professional Tempe community after Cardinals Stadium pulled out, but really, really wasted this space. Except when Girl Talk played in the parking lot.