The concept is actually pretty neat. I just don't really like the cupcakes that much. If you are a cupcake fan at any level, this place can be heaven. Maybe with a little time the selection will improve, but at a single moment there are only so many varieties. There were some creative ones but they were still semi-standard. Ex: add alcohol. I think they also have specials day to day which is a huge plus, but unfortunately I can't eat cupcakes every day.
I personally would have liked to see a chocolate cupcake that looked like chocolate was a central component to the integrity of the cake. But heck that might be what separates cake from brownies.
The cupcakes are worth ordering and when I went there were indeed an impressive number of cupcakes. Because this is a new place, I am sure they will appreciate regulars. You might also want to check to see if they will do custom cupcakes/cupcake orders, because that certainly could be a possibility.