The store front is very modern and clean. I love this store and the philosophy they are about - in the sense they are all about no branding; and clean lines.
Pricing isn't too bad - pretty much everything is in line with Canadian pricing -meaning everything is marked up a certain amount.
The store merchandise is neatly organized and offers clothing, housewares and some home decor stuff. But no food wares unfortunately - I wanted my strawberry chocolates; but that is ok.
This store chain is still tops in my books. Even if the pricing isn't as low as I would like.
Because I came on the first day, it was a bit of a mess for lining up for stuff and to get in - I do expect that this will die down - but they have been pretty good with the crowd control and directing the lines in store for paying for stuff and for lining up to get in.