I love this store.
First of all the location. As someone who relies on public transit I love having this across the street so I can carry all my heavy things home without cutting off circulation to my hands and arms. There's a Rabba and a Sobey's on the same block, but No Frills is my preferred choice. They always have everything that I need at more than reasonable prices.
The store is always clean and pleasant to walk through. I think my average purchase is about $40, which is a lot considering I go there every other day to pick up one or two things. I always end up wandering through the whole store and getting suckered into the deals.
The staff is always friendly and helpful. I'm hoping the boss reads these reviews because I'd like to give a special shout out to one of the cashiers. He's a young guy and usually works the express lane when I see him there. He is beyond friendly and is able to get a smile and a conversation out of the grumpiest looking customer while keeping his checkout moving fast and efficiently. I came home from there today and mentioned to my boyfriend how the cashier really made an impression on me and he knew right away who I was talking about.
TL/DR great location, great stock, great prices, friendly and helpful staff