As far as I'm concerned an Ulta is an Ulta no matter where it's located. What makes it a good Ulta is the service. I walked around the cosmetic area & there were several associates making small talk, but no one greeted me. I've worked for MAC for 12yrs so I don't necessarily need a lot of help with makeup, but I like hearing about new products or anything that gets other MUA's excited. I'm an easy sale when it comes to any beauty product. After about 20 mins or perusing & swatching products on my hands. I picked out an urban decay shadow & I wandered over to the self tanner. I'm not familiar with any self tanner & would've loved some help, but again no one spoke to me. A few associates walked by me quickly, but none were close enough to ask for help. I ended up googling the Tan Towel product. The store wasn't busy. It was 7:00pm on a Tuesday. I still purchased $100 in products but wasn't spoken to once in my 45min experience in this Ulta. Moral of this is that if I was spoken I would've spent twice as much plus would've been excited to return in the future.