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  • Paid a visit to the cheesecakenazi once again last night (no not the soupnutsy). Even if the last time I visited I only had to wait 2-3 minutes (around noon) it was evening time and the wait was one hour. Yes, one hour. Never again. Really! I am not sure why it took so long because that line-up would usually take 20 minutes, but it did take that long. The good part is still flavour: the soft and light-tasting sponge cheese cake. The cute bags also help give it character. Here is the very sad part: the propaganda. There is a sign on the door advertising for jobs. It is clear that no Canadians may apply because one of the conditions for applicants is a 'Canadian work visa'!?!? Canadians do not need a work visa. That is strange because the Japanese cheesecake place is now mostly staffed by local Asian-Canadians who know no Japanese and probably never ever been to Japan. Two staffers were even chatting to each other in Chinese when we got in. y That's fine of course, but it is all strange. What is really irking me is the lengthy essay posted on the window about why it takes so long to get a cheesecake. "we use quality ingredients' (not clear what this has to do with time needed) or 'we use farm fresh ingredients from the farm bla bla' (again, what is the connection?? and also the box after box of wholesale Philadelphia cheese in your fridge tell another story), etc. Face it: all it takes to alleviate the line-up is to buy another oven and put it in there (just like they did next door for their matcha green tea shop which is a waste of space) and voila you cut the wait time in half. Put two new ovens and you cut the wait time to a third and so forth! That is all. So instead of irrelevant false explanations and distractions they can easily cut down the wait time, but won't do it because Uncle and his Canadian business partner love the line-up and see it as a very useful marketing trick. Uncle and his investor like cash and marketing more than your time or the truth. Period. One more thing since every cheesecake is bringing in 500% margin and profit I think it is time for the uncle to begin accepting credit cards. Surely, he can afford the $0.20 charge at this point (but of course he does not want 480% profit, right?). My local bakery where I buy $2 buns from accepts credit cards. The fastest way to get Uncle Tetsu to become truthful and respectful is to have one of those Chinese knock-offs open up a 'Japanese' cheesecake store very nearby. Quickly losing business to a cheaper and faster competitor the Uncle will quickly push one of the cupboards or tables or cabinets to the side and buy another oven and pump out twice as many cakes....
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