I think Tom's is getting a bum rap here. I've shopped there many times and never had a problem. As for price matching M.S. has to catch up.
All the local no frills have a limit of 4 of same item. Also Superstore is the same 4, Fresco only allows 2, and Food Basics will not price match. Most other full service supermarkets will not price match at all and neither will Walmart. So rather than attempting to abuse their policy try being fair about it. They lose money on loss leaders and price matching ( I am only a customer and not affiliated with Tom's or any other grocery chain.)
But I appreciate their point of view.