Came into the store on East Ray Rd. on October 10th. James R. greeted me immediately - I explained I was there to upgrade into a smart phone (Iphone) and he was extremely nice and showed extreme patience when he kept having to run into the back because I kept changing my mind on the color. When I finally picked a color he reviewed my account with the store manager, Mike F., and BOTH of them worked on my account and gave me a better deal where I was switched to their Edge plan. Furthermore, they sat and explained the different plans to me and detailed out my bill. These two associates took the confusion out of upgrading my phone. Not only did they keep me a Verizon/GoWireless customer for life I will go back to these two associates again....Which I did, days later (October 14th) to upgrade my husband's phone. On the website it states "Each and every GoWireless employee is focused, committed and dedicated to our customers" This is the truest of the true statement when it comes to Mike and James at store 4810 East Ray Road.