We visted in February 2013 and this was our first visit, definitely not our last! The Beef Jerky Store is huge, well lit, and has an extensive collection of both beef jerky and snacks to choose from. The prices here are reasonable and cheaper than Las Vegas Jerky's located within the Las Vegas Club Hotel and Casino (previously at Plaza). When you walk in here, you will see mostly Hawaii people looking for omiyage (gifts) to bring back home to friends and family. The owners can easily be identified as "Hawaii transplants" and are very friendly and helpful. It looks like they have USPS boxes behind thier counter if you want to mail your goodies back home as well.