Well the stupid part of the name is right. Most of the stuff here is dumb but funny. Think gag gifts, good for white elephant parties or stocking stuffers. The selection is kind of entertaining to browse but it's pretty obvious most people don't actually make a purchase. The fun socks and onesies are a cool section, but otherwise it's a lot of junk. If you're in the NYNY/Park area it might be a quick fun stop to browse but I'm surprised they've managed to stay open.