Holy hell, that's good marshmallow!
Saw a piece about FiM in Phoenix Magazine and here on Yelp!. Since it's our daughter's birthday, we said "A-OK" when she expressed the want to visit to celebrate. Glad we did!
The shop is a small one in a strip shopping center. Very nicely done and welcoming. Provided you're not diabetic, it smells like heaven walking into the store. It was followed shortly thereafter by a bunch of "Oooohs" and "Aaaahs" from the kiddos. And my wife. I just yelped softly with delight.
The young ladies working the store were super friendly and explained more about marshmallow cuisine that I knew existed. They were uberfriendly with our little ones, as well. When they heard there was a birthday being celebrated, they even gave her a free mallowpop. How cool is that?
The dessert cups you create are like a frozen yogurt bar. But with a marshmallow theme. All flavors we got were enjoyed and shared. There was not a single tinge of disappointment.
Beware: This stuff is addictive and the Mallowpie I ate the following day is the best one I ever had. Soft graham + decadent milk chocolate + soft and toasted marshmallow... [insert Cookie Monster noise, here].