This is how they get you: you walk in, the lady behind the corner is practicing her magic tricks... and your drawn in. You stand in the corner watching her (and she knows this); you're trying to figure out the tricks as she's practicing but you realize you need to get closer. You look for the merchandise on the shelf and see the mini lights that she was using. You look for the directions and you can't find them anywhere on the box. All it says is, "mystify your friends by this jumping light!" You walk up to the counter and ask her if it's easy enough for you or your teenager to learn and then it's over. She shows you her tricks up close and before you know it, you end up getting sucked in to buy the "intro to magic set." It's about $40 but every kid loves it--including my 13 year old at home. My 33 year old husband bought the jumping lights and the floating card trick for himself. After the purchase, the lady pulled us to the side of the counter to show us how it works and we were blown away. To this day, we still haven't practiced or used the items we bought but it was still a memorable experience. We enjoyed the personalized attention and friendly service.