This is a place I really want to like. So much so even though I wasn't hugely impressed the first time I went I gave it second try last weekend. The concept sounds good, the location is great, the menu looks delicious and the employees at the register are friendly. But the actual food is disappointing. It's like the food has so much potential and then lets you down. Both times I have been here I ordered a build your own burger. The bottom bun is always soggy, there is a vinegar-y aftertaste, the fried onions taste like they haven't been fried enough and the beef is just ok. Honestly, in comparison Culver's hamburgers taste better. I think because this place is primarily a burger joint and burgers are their specialty they should be impressive and they aren't. As for sides to go with your burgers the choices are too limited. It's either: regular fries, sweet potato fries or a side salad. I wish they had additional options such as cheese curds or onion rings. The shakes are good. They are probably my favorite item on the menu. I also think a soda machine that offers more choices would be a good idea. I appreciate that they offer Coke and not Pepsi products, however, some more diet soda choices other than cola would be nice.