I haven't gone to another theater since finding Alamo. I drive past 3 of them on my way here. The huge comfortable seats, delicious food and friendly service are all huge pluses. You'd think the luxury experience would cost more, but the seats are cheaper than Harkins, and so is (unlimited) popcorn and soda. The entrees themselves are a little spendier, but so delicious they are worth the money.
That's just for regular movies, if you go there on a movie party night, it's a wild experience with quote-along movies, replays of your favorite classics you thought you'd never get to see on the big screen again, costumes and props, and an all-around fun atmosphere.