I spend a stupid amount of time at this Fry's -- even though my heart belongs to Trader Joe's, this location is so convenient and the selection is so plentiful that it's too good not to be my go-to grocery store.
I have to say that it has had its ups and downs (like the time I almost physically assaulted the malfunctioning self checkout machine), but for the most part this store is like a really reliable friend -- not the fun kind who's always telling you something new or making you laugh out loud, but the friend who tells you when there's food in your teeth. I think that most of the employees who work there genuinely know what they're doing and want to help you get in and out of the store. There's no razzle dazzle here, but this store is always there for you in a pinch.
Highlights: Tully's coffee bar with couch area (I have no desire to hang out at my grocery store, but maybe this is something that strikes you as a bonus?), marketplace complete with home goods section, really friendly produce guys to joke around with, a RedBox DVD station, and the newest addition -- a gas station where for every $100 you spend on groceries, you get a fill-up with a 10-cents/gallon discount.