Advice for the owner: You need to change the look of the exterior of the building so that people actually know that a) you are a place of business that serves food, and b) you're open.
The confusing look of the building that I just mentioned is the reason it took me months of living near BFG to actually go in. It was the other positive reviews on Yelp that made me take the plunge. I am now officially a BFG junkie. Best Gyro's in Pittsburgh (sorry mike and tony's, but I'm over it), and the prices are obscenely low. Also, the employees and the owner are wonderfully nice. Give BFG a try, you'll be hooked