I think that Wisconsinites take good ice cream for granted. We just figure that no matter where you go in the country there are going to be ice cream parlors just like this one serving more or less the same product. Sadly, though that would make the world a better place, this just simply is not the case. Chocolate Shoppe is woven into the fabric of the state. Head up north and stop off in any small town and this is likely the ice cream you are going to find at the local ice cream shop. Go anywhere else in the upper Midwest even, and you'll likely just find soft serve and maybe a few flavors of the same Blue Bunny stuff you can buy at the grocery store.
The variety of flavors is always amazing and it is damn near impossible to not find something you'll enjoy. The line can be long on weekends and hot days, but it is well worth it. And I love seeing the line here longer than Cold Stone across the street! And to think there was some concern that gimmicky excuse of a national chain would even dent the mighty mighty Chocolate Shoppe! PSHAW!