Delicious food in a cute little store. It's easy to miss if you aren't looking for it, but it's worth the trip. The hot dogs are good, of course, but the fruit smoothies and the bottled soft drink selection are what pleasantly surprised me.
I first heard about this joint back when it was called Hot Dogma (I think there was a copyright or trademark dispute) and it was featured on the Food Network. It's too bad for all the East End college students that they're only open during the week.