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| - For over $120/mo in gym fees, I expect a lot. Lifetime is, I believe, the second most expensive gym in Scottsdale. You don't always get what you pay for.
From 2008 to now, this place has morphed from a really nice gym into a constant sales pitch via pop-up signs (even on the stairs), sales banners, and constant audio sales pitches in overly perky voices via the sound system. The gym floor has been reduced in size to make more room for personal training and even selling labs (why go to your physician when Lifetime will draw your medical labs right there?). As the gym floor has been cut to increase revenue producing space, the equipment first was all pushed together like a yard sale and then, with the most recent conversion of space, some it it was eliminated. The extra fee group fitness classes reserve workout equipment for hour blocks at a time, always at peak gym useage times increasing the demand for equipment in what is a already a very busy gym. Seriously, members are just viewed as cash cows and all the attention and priority is given to those who purchase extra services.
In the mean time, there seems to be a lot less attention to keep towels stocked, soap and shampoo dispensers filled, and picking dirty towels up off the locker room floor. Finally child care is included in your membership. That's great if you have kids in the child care age. Otherwise, you are supporting the care of other members' kids. All this for over $120/mo for a individual memvership.
I jumped ship and joined Mountainside where membership is significatnly less expensive with great facilities (no pool or racketball, however). There are always lots of clean towels (and none on the floor), and you are not constantly being barraged with adds for fee-for-service personal training, 5K runs, 90 day weight challenges, booty camp, boot camp, nutrition services, heart rate monitors, VOmax testing..... Plus, you are not providing financial subsidy for babysitting while all the parents tan at the pool.
One final warning, the place is filled with wandering tweens in the summer. Despite the stated policy that children must be with an adult, the place becomes the hangout for middle school and high school kids in the summer. Several staff memembers told me that they are not allowed to enforce the rules for fear of offending the patents who might quit the gym.
For $120+ a month, I'd expect a whole lot more than what LTF has become. When LTF became a publically traded corportation this decline started and seems to not be slowing up at all. It is too bad. It once was a great gym.
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