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| - People in Madison are suckers for buzzwords like, "Local," "Organic," "Sustainable," and "Environmentally Friendly." Unfortunately, these words don't add up to a great product. When I want to eat, I am eating for taste and for the overall general satisfaction one has when enjoying a meal. Unfortunately, these buzzwords don't necessarily insure a better meal, because in the end I am eating food, not a concept. Their pizza's are okay and a nice alternative to Glass Nickel's doughy pizzas, but their appetizers (the breadsticks and the philo dough stuffed blue cheese/shallots) left so much more to be desired - but such is the dining environment in Madison... where people will overlook mediocre quality and embrace an establishment because it only really feeds the customer's sense of altruism, masking the fact that the product isn't really anything spectacular.
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