This place just opened and have watched it being built from the ground up. Was really excited but the "frozen custard" was softer than McDonald's soft serve. Not frozen custard at all. If they continue to serve it this way I will go across the street to Dairy Queen and have a concrete blizzard. Literally turned to milk in 2 minutes. I'm from the Midwest and have had better. Best ice cream in the southwest is Caliches in Las Cruces, NM.