For healthyish parents and kids, college students with a better palate than most, and those who like local.
The waitstaff is attentive and ready to help.
I enjoy this place more than Ian's Pizza for the flavor, freshness, and clientele (read: no one is drunk). I like the idea of Roman Candle in that it gets ingredients from local places and gives a unique pizza-eating experience. I would recommend this place for a first date because it is cute, not so inexpensive (so still impressive), and has beer.
As for the best pizza in Madison, I would say no. Sometimes the pizza is rushed and the ingredients aren't "all the way there" in quality.