I loved the atmosphere. It has a very 'Portland' look. They have good signage regarding how to build your bowl. There are lots of extra add-on options which can hike up the price. Wish they had signature bowls listed. It's possible they do offer them but I didn't ask. It was nice that they offered samples of the fish before you decide. On the tables they had a sheet to fill out for 50% off next visit. You have to hand it to them and get a physical coupon for next time.
My wife and daughter loved it. Only reason I didn't give 5 stars is due to it not being table service.