This place might be confusing to find at first; go to the second floor and all the way to the back of the men's dept!
I originally Stopped in because I saw a good deal thru groupon and wanted to scope the frames. I've had Previous experience with Stanton optical, Wisconsin vision, and Walmart and the Selection at jcpenney was comparable to WIsconsin vision in quality and price (forget the other two!) Better selection of frames for women than expected, lots of cute glasses, probably mid grade quality for the most part. Mens selection is a bit smaller.
Didn't get eyes checked here so I can't comment on their optician, but I did deal with two fellas here while purchasing and picking up and both were totally awesome and focused on great customer service.
Best of all, if you are dissatisfied with your purchase you can exchange within 90 days!