U Bake is an odd little gem of a store. First, thanks to them for accepting my expired Madison.com deal (barely expired, but they were just so nice about it). Second, I don't need to be gluten free, but GF snack foods make me feel better about snack foods. They have a lot of tasty GF options.
As the other reviewer says, it's mostly home style cooking that's frozen. I cook a pretty stereotypical (eastside) Madisonian amount, so aside from needing chips and gummy worms that stuff isn't for me. BUT, a co-worker of mine who HATES to cook, goes there for things like cookies when her kid needs to take stuff to school or pies for holidays.
I would imagine that U Bake's options are healthier and more natural than pre-ordering from a restaurant and less expensive than pre-ordering from the co-op. Another tip from an anonymous source... if you buy a bag of frozen cookie dough already in cookie form, you can make individual or pairs of cookies in your toaster oven.
It fills an odd niche. The owner is incredibly nice and seems to always be working. I think all of the frozen stuff is made in-house.