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| - About a week ago I was flying out of Buffalo, NY airport and faced with a rather dismal choice of fast food places to eat lunch, choose something called Which Wich, a place I assumed was a local chain. In fact the airport is their only location in New York state. When I got home I wrote a Yelp review of this surprisingly good sub shop, never thinking I would ever see one again. While writing the review I discovered that Which Wich just opened a location in North Scottsdale 6 weeks ago. I took a friend today because I HAD to try their "Wicked" sandwich which I regretted not trying in Buffalo.
This place is a gem. Although a franchise, they are a big cut above the typical chain sub shops. The Scottsdale location (in my opinion) is not the best location they could have chosen for one of the first Which Wich shops in the Valley but it isn't the worst. It's not large, but adequate. On a Friday afternoon there was a steady stream of customers, most of them return visitors. How did I know? Because at Which Wich the customer walks in and writes their order on their own sandwich bag and it appeared every customer was already familiar with that procedure.
Their website is awesome. As a new customer joining their Vibe Club you get a free regular sub when you buy chips and a drink and you can either pre-print your order and carry it in or order it on the internet.
Their range of menu choices runs circles around Jersey Mikes, Subway, Togos, Quiznos and similar chains. Here's my opinion how they compare:
- Quality of food - best of the bunch, their sandwich is more like a mom & pop deli
- Service - from my 2 experiences they own that category. Their managers know how to hire!
- Convenience - the best. You don't have to wait for someone ahead of you to ponder all day what condiments they want. That's done BEFORE you ever get to the counter.
- Price vs value - Subway sells a cheap product at a cheap price. The other 3 places I mentioned sell a better than Subway product at a higher price. Which Wich isn't Subway cheap but I think you will notice the better taste. And their "regular" is huge compared to Jersey Mike's puny regular.
The day I was there one of the franchise owners happened to be doing some work and she personally came over to greet each customer and offer them free samples of brownies and rice krispie treats. Her attention to detail was awesome, she genuinely cared why each person was there and that they received the best service possible. After she left the dining area for a while her counter clerk was a clone of her, showing genuine interest in each customer. I think once people find out about Which Wich they will learn it's not just another sub shop gimmick, but a carefully thought out concept that offers a good balance of quality + value + service. I know they are MY first choice right now.
(Quick update: the follow-up from this franchise owner is first class)
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