This theater is right in the middle of Phoenix and, on a Saturday night just before Christmas, it was not very busy.
The seats are very comfortable and the theater we were in, #23, was quite large.
If you are hard of hearing, you will hear every word of the movie, guaranteed!
If you enjoy the opportunity to have a meal and an alcoholic drink with your movie, you'll have to go elsewhere. You can however gorge on popcorn and candy if that's your thing. Their pop machines are quite spectacular and house a whole collection of interesting drinks.
Prices are very reasonable and that weighs heavily in this theater's favor.