For me, the dealbreaker is that their ingredients are not organic. Their marketing doesn't miss a buzz word to suggest that their products are good for your health, but the antioxidants and vitamins in those berries won't do you much good if they are laced with a ton of toxic pesticides.
Conventional berries are some of the worst offenders in the pesticide department, and conventional strawberries are among the worst of the worst. It boggles the mind how a business that markets healthy eating could be totally oblivious to that.
Switch to organic Thrive, and you might win me back as a customer.