So when I went here it was my very first time ever being in an Ulta store. I have heard about it from many family and friends but I have always been more of a Sephora type person. I did have something on my list this time and it was a beauty blender for a gift. I realized this store doesn't care that brand but they have a similar type. I couldn't locate them so I asked a girl for help. She said that their brand really wouldn't do what I was looking for it to do... Because it was no where close to a beauty blender and that I was really better off using brushes :/ I told her it was a gift for someone and I didn't want to get her brushes because she asked for sponge type applicator ... The girl continued to tell me about how they were bad but told me where to find the sponges. While in this store I wasn't greeted when I went in, and I was never asked if I needed help, I needed to go to someone after walking around the store and ask where to find the product I was looking for. There bags are pretty simple as well. I love how Sephora gives u a gift bag, after all in stores like this where the usual minimum is $30 it's nice to feel like u treated someone or treated ur self. Check out was an ok experience at least the person was friendly. I smelled some perfume on my way out that was wonderful. And the next day my husband bought me the perfume from this store which came with a very nice tote as well.