I've never had a service like this so I certainly was not sure what to expect. The account manager (not sure what they're actually called) was thorough in explaining the steps and a time line. She seemed knowledgeable and positive. I didn't do much shopping around, I chose this business for convenience and lucked out, I was able to do a lot via phone and email which was helpful. Price was fair (although a cash discount incentive would be great to offer). Results were pretty much as they suggested, overall no complaints. I'd refer a friend....