Schmitt Jewelers is a great family business and it's apparent the second you walk in the door. Smiles everywhere and helpful advice and guidance! My favorite part is the set up of the store -- it is much different than any other jewelry shop, as you don't have to stare down into a case with an associate looking at you from behind the counter. You can walk up and have pieces at eye level, and the employees are side by side with you, ready to answer any question.