Let's get this out of the way right now: This is a Kosher place and not TGI Fridays.
So don't expect the same type of service. If you've traveled the world, you'll be ok.
Don't expect fast, over-friendly service and all the bells and whistles.
1) Don't go there for atmosphere - It is in an non descriptive 3 stores "neighborhood mall".
2) Don't go there if bad grammar and misspellings offend you - The menu and signs are riddled with "foreigners" version of American English.
3) Don't go there if you're in a hurry.
Now, that we put all of this behind us...
The food is outstanding. This is (what I assume) a great Kosher place, from their menu and the fact that it is always filled with Israelis. The menu will be limited with the types of food you get (Kosher, hello?). Don't expect a regular cheeseburger (It's a no-no)... but expect a delicious fish burger. Did I say that the food is great?
The menu has extended over the years and I have yet to eat anything bad there.
The portions are very generous and, truly everything is just tasty!
As for the service? Effective. It is a small place with 1 to 2 Israeli waitresses at the most and this place can get crowded. They won't bring you the check unless you ask for it (Typically what happens in restaurants in the rest of the world). They won't rush you and they won't be fake. They will be friendly, but won't be your best friend. Don't go there for therapy, go there for great food and to take your time without someone asking you every 5 minutes, if your food is ok.
Reminder: Closes Friday at Sundown and all day Saturdays.