My wife was recently there and when she came home she immediately started with a story about The Buckle.
OVERLY friendly and OVERLY helpful. Meaning way too in your face and pushy. She stated several times that she was there to browse and the employees just started throwing suggestions (not cheap suggestions) at her. And as she was in the changing room more items kept being tossed at her.
She walked out. No purchases.
Friendly abs helpful is nice. But back off when told to do so.