The location, super cute. Nice staff, very personable. The food...that's the issue. First, I will say I'd try it again - they're new and still need to find their groove. I got the Phoenix hot dog. The hot dog was good, toppings were good, the bread left much to be desired. I felt it was dense and dry. They have a toppings bar that's got good variety. I really liked that touch. The waffle fries were WONDERFUL. I would say I'd go back again just for the fries. They were salted to perfection, hot and absolutely delicious. My friend and I can say that was our favorite part of the meal. My friend got the wine burger and we weren't fans. It had a tang to it that we weren't expecting and same issue with the bun. Long story short, give it a try - stick to hot dogs and definitely get the waffle fries.