I've been trying to figure out why I don't like this place. I was excited when I discovered it in my area - saves me a trip to Carrot Common. But the experience at Moberly as a whole leaves a lot to be desired.
The selection is sparse - it is a small store, so that really can't be helped. It can't compete with Carrot Common in terms of selection. They do carry Bubbies, which is a huge plus.
What it comes down to is the staff. They simply rub me the wrong way, and the only way I can describe it is that they seem to cultivate a demeanour of aloofness, or "you should be grateful we grant you the privilege of shopping in our fine store". Even when they are friendly it comes across as disingenuous.
Now this is entirely subjective because I've read the other reviews which seem to be unanimously gushing with praise. Perhaps there is some other unconscious reason why I loathe going to this place (which I only do if I'm too lazy for the trip to Carrot Common). The reviewer "Steve B" seems to get it. His review encapsulates the something's-off-here attitude I see whenever I shop here.
A caveat - the black guy who works here (sorry, don't know his name) is the saving grace - he's really helpful and genuinely friendly. They should clone him, or ask him for some personality improvement tips.