This company appears to be the only private shuttle option to area hotels. If you don't plan to rent a car (I ultimately ended up renting) and would like a cheaper option than a taxi or private car service, this is the best option. I mean, I guess you could ask some random person to give you a ride. Or, you could walk. But absent the aforementioned, you are stuck with Showtime. You walk up to the booth, you name your hotel and choose one way or roundtrip, pay and board your shuttle.
The booth attendant was dry and looked as if she had not smiled in years, but I choose to only deduct one star for sourpuss.
The shuttle was cold, spacious and quick.