Ok so as a true NYer, I have to give my honest opinion here. I have been here a few times and keep giving them more chances, but I've decided its not really worth it. The store opens at 6am. I arrive at 638 am today and the only bagels that are made are plain and sesame. They have about 20 different bagel options listed on the baskets and on the menu on the wall - but there are only 2 options at 638 in the morning. I specifically ask for a SOFT bagel as my bagel last week was hard. He squeezes one, throws it back in the basket and takes another. So obviously too hard for me - but good enough for someone else? Bagels are bland, cream cheese is bland, staff is bland, bad lighting in the store, nothing super interesting here. Why would I even give them 2 stars? Because its still better than Einsteins or Bruggers!