I'm a new member at the location on Front St here in Toronto. I love it. It has a fun feel and the boring stuff like treadmills and bikes all have Netflix.
I have a personal trainer (Paul) who does more than most. Only watches the clock if I tell him I have somewhere to be.
The owner is often there too. It's nice to have a family owned location in central Toronto. Keeps everyone honest IMO.
The payment plans are excellent too. Price does matter.
I'm not afraid to be weak here. People and employees are friendly I find.