This theater was recently upgraded with 'luxury' seating and more restaurant-like food options. Along with this came higher ticket prices and long wait times to get tickets because seats are assigned now. I used to love to bring my kids here because we could see a cheap matinee and get popcorn & drinks with the money we saved on tickets. Yesterday we showed up 15 minutes before our showtime and there was a very long line waiting in front with one person selling tickets. We were still waiting when the showime started and by that point I was close enough to see that it would be $10/ticket to get in. We decided to leave and I don't think we'll be coming back.
I understand that theaters are suffering because of declining attendance and are trying to create a more 'luxury' experience to justify higher prices, however they need to fix the wait times for tickets. This theater has moved from a regular destination to a couple-times-a-year splurge and with other theaters like Alamo Drafthouse opening around town with the same or better amenities they're going to need to step it up to survive.