Let me start with how much I love the waffle here - i skipped lunch for it. So when I walked into the store with only one person ahead I fully expected to stuff my face into a waffle pretty soon. However, i ended up waiting for 20 mins until i was helped because the owner, who is extremely friendly and I would appreciate the friendliness if I'm not stuck waiting, took his sweet time making the waffles of the guy ahead of me. Now being the one waiting, this friendliness translates to a sort of disrespect for the customer waiting which I'm sure it's unintentional. With that said, I shouldn't have had to wait for 20 mins before I was served. This wouldn't have been tolerated anywhere else.
When I dug into my waffle, it was still the delicious waffle that it was but I realized something was missing - the beet sugar. It's my favourite part of the waffle and I was disappointed that the crunch I was looking for isn't there. I'm not ready to say he forgot because he was busy talking but again this tells me more attention needs to be paid instead of connecting with customers. Don't get me wrong, it's important but the food has got to be on point as well.
I'd still go back but only because of the waffle is good. If I have to wait this long again then I'd have to really reconsider if it's worth my time.