I like this place because it's very professional. I've never gotten a tattoo from here; but have gotten a few piercings. My nose, naval & rook were all pierced here and they were all relatively painless & they all healed fairly quick. I've also bought a few pieces of body jewelry here & the staff always offers to put the jewelry in for me. The atmosphere is very modern and very clean/sterile. The only real downside to this place is the prices. I realize that due to the location, their prices will be a bit higher but this place is super expensive.