What a fun concept! Not quite everything that you would need to survive the (much anticipated) Zombie Apocalypse, but close. Some of the art is kinda cool and would go well in some sort of rumpus room (or underground bunker) and they were playing a fake newscast when we were in the store. Wifey bought a "Not Infected" tee shirt and some zombie targets for the next range day. Friend Scott bought a machete and two tactical rope bracelets.
I think they could go a bit further and have more literature and fun stuff, but I'll bet that there is a constant stream of people checking this place out.