Definitely worth the time and money. It's much nicer to be able to sit down indoors and eat your waffle. We used to go to the truck (which is still around I think) but we had to hunt it down and wait in a long line because everyone was excited to see it. Then we had to stand in the cold or rain and eat our waffle. Otherwise we could cram into a crowded picnic table with a bunch of strangers or take it home. And when you take the waffle home it's just not as good as a fresh hot one. Coming to the store is worth the trip and we always know it will be here. NO MORE CHASING FOOD TRUCKS YAY! The waffles are always good. Expensive for a waffle but so worth it. No more long lines either. I hope this restaurant makes its way to Utah if it hasn't already because that where we are headed in a few weeks!